Advertising Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Advertising your business

Advertising play a very important part in marketing your business, but one needs to keep updated with the latest trends and techniques, for instance there was a time that when you included a coupon in an advert it was placed at the top of the copy in the centre, yes a great headline however now your coupon is best placed at the bottom right hand corner where it can be easily clipped off and used, leaving the rest of the copy intact.

Adverts placed in corner shops or supermarkets can take this a step further with having tear off strips a the bottom of every advert, so many people can take advantage of the offer.

When advertising online it is important to provide facts and information about your products or services. One advantage of online advertising is you can use racking codes to see how many time the advert is opened and correlate that with actual sales. You can also use pay per click advertising.

You may prepare email advertising campaigns running over weeks and months providing your subscribers with information about your products and services but take great care with the content, no one like to receive the same old sad advert containing information sent to them in the previous mail. they need something new and informative.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
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Marketing Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Email

Now I have never been an advocate of using free email system, such as AOL, Hotmail, yahoo and Google, because it does not look very professional if you have an Internet site not to use an email address connected to your companies website.

Google however is now beginning to make inroads as Gmail's growth has been rapid over the last couple years and is unlikely to slow, especially given the recent user interface changes that make Gmail even more convenient and easy-to-use. Gmail is even changing the B2B perspective on email addresses, as more and more professionals are relying on the service through Google Apps to meet their business needs.

Email is beginning to come more socialised with the spread of 3G and 4G phone technology and consumers will often share links with others via email with friends. Yes there is still spam to contend with but savvy users may now have several email address using one for friend and family one for business and one for dealing with sites which may start spamming.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Advertsing Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Phone Contact

The phone is a very important marketing tool which is often abused by the use of automated diallers and the like. Far too many people use it to sell their products and services by using canned messages or advertising scripts. The most successful marketers are those that listen to their prospects or potential customers.

Now I used to actually hate telephoning people but it is essential to keep in contact with prospects and customers as you never know if email campaigns reach them or they turn them off. Many people use voicemail to monitor incoming calls, so you always need to be prepared to leave a message.

My own business involves assisting people to build successfully businesses with a selection of advertising tools, so yesterday I phoned a woman to find out what she was adverting but caught her just as she was going out so I called back today. I was somewhat taken a back when her opening words were "I am not interested" I was offering help and advise and she put the phone down.

Perhaps it was a bad hair day or some telephone marketer had been bugging her, but she was advertising something, I might have been a buyer, she may have lost a potential sale. For my part this is part of daily life some people you can help and some just do not listen. My golden rule is to listen first but in this case it did not work so instead I emailed her, but I doubt she will ever open the email.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Email advertising

Email adverting is one of the most fickle areas of marketing but the key is to always get permission – Without having permission (meaning every subscriber asked for you to email them), spam complaints will increase and people will ignore your emails — even worse, they may opt out altogether. Aside from upsetting your new subscribers, you will probably also get the boot from your email service provider or ISP for violating their policies.

Utilize email marketing campaigns instead of "newsletters" . With an email campaign, you can attract specific prospects and send them emails related to a particular topic.

Do not sell, provide information which is useful to your subscriber and let him decide when the time is right to purchase, you may have to mail him for a year or more.

More and more people are using mobile devices so you may need to redesign the email and landing pages so it's easy for mobile users – Realize that the popular iPhone has a viewable space of 320 x 356 pixels. That's not much compared to the real estate of your computer (probably above 1024 x 768). This means you should condense the width so they can read the email without resizing the message.

If you use images make your email readable without images enabled – For privacy reasons, most email clients disable images unless the user allows it. Because of this, any images you include in the email should have descriptive text set for the Alternative attribute.

Remember to provide subscribers with a method of unsubscribing and a note of when they subscribed is useful as often people forget what they signed up for and can accuse you of spam.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Free Assistance

I was speaking with someone today who over the past few years has purchased many programs and joined site with the idea of creating an income and like many others has become disillusioned. His Latest venture started in December and like many before him he has been suckered into purchasing something but does not know how it works.

He has purchased a website which advertises phones and accessories and has been looking at free ways to market the site, which is how I found him. He told me the usual tale of false promises and no support. I suggested that free advertising was not really the answer. The first thing he needed to do was to cleanup his website which is based on a wordpress blog and remove many of the 19 add ins which not only confuse him but are liabilities rather than assets.

During our conversation it became apparent that he was at a complete loss at what to do, so I spend about an hour showing him how to do some simple cleaning up and how to post new data to his blog and suggested that in addition to the automated posts coming into his blog, he needed to start writing in more depth about telecommunications to provide more unique substance to his website. I also suggested that he needed to learn about marketing and that for around $55 a month he could obtain a comprehensive marketing system and unlimited training and support, He needs to set that as a short term goal.

I suggested that that as he writes his blog posts he could convert into stand alone web pages which will help advertise his website in other areas. I will follow his website over the the next week and see how he is getting on.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Online Censorship

Many people do not realise how much censorship can negatively effect their best marketing methods. I have been aware of restriction on the Ezines articles site where I am an expert author , however they have modified their rules regarding links and I have spent the last two month trying to get as simple article posted. I have now given up because to be honest it is not worth the effort, I get a standard email that suggests what might be wrong, so I guess a computer is doing the vetting using some form of algorithm.

Algorithms seem to be flavour of the month as it is rumoured that Google Pand's update has been revised, so your SEO specialist will have an excuse to charge you more money.

I started to examine a new add in tool for Firefox today which ranks sites for safety by displaying red or green lights and warning you off from certain sites, it offered some surprising results, it would seem some sites I use have red flags. Apparently it uses an Algorithm, surprise, surprise and votes from users, however some votes are more equal than others, sounds like George Orwell's 1984.

My next task is to work out if anything is really wrong with the sites and if there is see about getting it corrected. The tool could be great provided the results are right.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Internet Advertising

Marketing entails several functions that include:

1. Developing the products or services that customers want.
2. Pricing the products or services correctly.
3. Making the products or services readily available to the customers.
4. Advertising: Promoting the product or service, which if done correctly, not only convinces customers that the product or service is preferable to its competition, but that it is clearly the only choice. This is the field of marketing "communications" .

From a small business perspective a great deal of research is required in order to provide what customers are looking for on the the Internet and some of this research will be used later in your advertising campaign.

I always tell people that they need to know all there is to know about what they are selling in order to provide good adverting copy. Advertising online is a daily chore to provides quality information that answers customers needs, not plugging the same old stale sales blurb.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me