Marketing Your Business

Marketing Your Business
Top SEO Results

Google appear to be changing their attitude to Get rich quick scams and ways of making of making money online. It has long being known that direct marketing of Affiliate links is not effective as they rarely appear in search engine results. however the latest changes appear to have a broader affect when marketing your business.

I have been watching the position of my personal website on Google and noted it had fallen from page one and at the same time my Alexa ranking was increasing, rather than decreasing, so I asked a friend of mine Butch Hamilton, for his thoughts on the matter. He looked at my website and suggested that "make money online" might be the problem, so I rewrote by description and removed the offending words and now my site is back on page one and my Alexa ranking is starting to fall again.

It seems I had become complacent in marketing my own name, which is one of the first things you need to do when marketing your business. You need to keep an eye on the performance of your keywords and be prepared to take action if performance begins to fail over a period of time.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogden's Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Marketing Your Business - Top SEO Results

Marketing Your Business
Top SEO Results

There are literally thousands of people searching for information regarding Top SEO Results techniques to be used in marketing their business, and the same questions keep reoccurring in many forums. Now I am not sure if it laziness on the part of individuals, but if they looked at many of the threads in a forum they would probably find the answers without starting a new thread.

If it is not laziness then perhaps it is because they are confused and certainly some so called Top SEO results experts do tend to overcomplicate matters, talking about keyword density, Google Algorithms, Panda updates and the like. so what is SEO and how can it help in marketing your business.

According to Wikipedia

"Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines"

The Top SEO Results to not appear overnight and SEO work begins long before you have a website. Keywords and market research are the key. You need to research a market that you have knowledge about and one that is popular because there a many searches carried out on a daily basis. Many people attempt to build a website around a product or service they have little knowledge about, and this sets them up for failure. How can you provide quality information on a regular basis without having the knowledge provide quality content.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogden's Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Marketing Your Business

Marketing Your Business
Titles

Today Butch Hamilton Veretekk's Director of Marketing introduced, the correct use of titles when marketing your business online, during his weekly webinar.

Titles are a very important area for SEO and many people fail to use them correctly. A title needs to always include your keyword and not something like "Special Offer" so as you can see on this post the title is marketing your business.

Now if you have a Blog, it is not unusual for many of the posts the carry the same titles as the keywords you are chasing down and there is nothing wrong with this because the search engine spiders will use your title as they index your posts, so that eventually you will begin to dominate your chosen keyword or keyword phrase.

Titles form a part of the keyword flow of information that you present to search engine robots, starting with the title of the website or blog and flowing via the posts into the content itself which will add information about a particular keyword.

Links coming into your site also need to carry keyword titles which will add more authority to your site especially when they come from sites with low Alexa ranking about the subject of your keywords. Here again people reduce the effectiveness of their sites by linking from sites totally off subject. I will only link from a site where I have added substantial information, that a reader and more importantly a search engine robot can follow to gather more information.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogden's Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Marketing your Business -SEO

SEO Techniques are used to raise the profile of a website or blog in natural search engine results as opposed to PPC advertising where the highest bidder get tops exposure.

There is nothing mystical about SEO, it is a matter of plain common sense, although many so called gurus will attempt to confuse the issue talking about Google Panda updates and black hat methods of trying to beat the Google algorithms.

SEO start with the basics of finding a niche market and researching the relevant keywords. Then you purchase a domain containing your main keyword.

The next stage is important you need to build a website or blog paying attention to title, metatags and content. Content is king and you will need to provide fresh content on a daily basis.

Once you have your website complete, submit it to Google and then start building backlinks. Your back links need to come from sites which have contents relevant to your keywords and the links need to contain your main keywords.

The method I use is to build 500 one page web sites and place 1,000 classified adverts each containing more information about my chosen niche. now once the initial target is reached, I actually continue adding new web sites and ads on a daily basis.

You also need to write Press releases whenever to have something to share about your business.

You can build further links by creating blogs all leading back to your main site or blog, overtime you will see your Alexa ranking reduce and your Google search results improve.

To be honest I do not recommend blog commenting except where the blog is about your niche and remember when you are posting comments in blogs on forums you need to supply good content. Far too many people tend to post frivolous comments just to promote their signature link, this is BAD practice and will often get you banned as a spammer.

Marketing your Business

Marketing Your Business
Keyword Selection

How much time do you spend research keywords to market your business, a few seconds, minutes, hours or weeks, there is no real answer but the estimated research time for Keyword Selection is generally between 3 to 20 hours or if you are a novice up to 40 hours. The more time spent on research the better your chances of success. On occasions I have spent up to a month analysing data.

When you first come up with a keyword idea enter it into a Google search box and look to see how many pay per click (PPC) adverts are on the results page, the more the better, if there are none I suggest you choose another keyword.

Next look at the top results and using Alexa examine the traffic and links, the lower the Alexa ranking the better. You also need to look at the web site design to check on the metatag information to discover what keywords are being targeted, because they will be your competitors in marketing your business.

When you are starting out you are of course keen for success but sometimes you may be better to start with a long tailed keyword, which contains your main keyword, if you use the Google Keyword tool this will help select alternative keywords.

Selecting your keyword is the first stage of marketing your business, next you will need to build a web site, blog or landing page, remembering, that you need to include your main keyword in the domain name, title and metatags.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden David Ogdens Blog International Adventurers
Philippines Better Home Based Business Sell My House and Earn Money

Marketing Your Business

Marketing Your Business
Back Linking

One of the most important methods to improve your search engine results is to build backlinks now many people think that this just involves making a few comments on blogs and in forums and this is entirely wrong and will often get you banned. So what are the alternatives well you could buy links but I would not recommend this as what is the point of having links on a website that has absolutely nothing to do with the content of your own site.

The best alternative in my opinion is to build your own links in high traffic sites such as Freepage and 1-family classifieds which have Alexa rankings of 100,000 and 150,000 respectively and are frequently visited by search engine robots.

So what content do you put on these sites, well for one you do not advertise even on 1 Family classifieds, you provide information or spider food for robots. Butch Hamilton is a master of this technique and I would even go as far as suggesting you to subscribe to one of his feeds to learn for yourself.

You need to get into a routine of writing posts in both of these systems on a daily basis and over time you will build massive backlinks. Now some people have writers block and generally this is because they are trying to promote something they know nothing about. Knowledge is king you need to study and learn about your business in order to be successful, as you learn then you can write about it, its a two way process.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money

Marketing Your Business

Marketing Your Business
The Future of Marketing

Tom Prendergast recently revealed to members of Veretekk his view of how the launch of Veretekk V2 in the next couple of months will mark a step change for how online business will be marketed. During the past 18 months the various Veretekk marketing assets have been updated so as to offer one seamless application.

The Platinum control panel, a top SEO results tool, which can be used by group leaders to assist member of their group with their marketing efforts will also be upgraded. I have personally used this tool during its development and it can very quickly take your sites up to the top of search engine results.

Both products will have new features and create more ways of earning more money online. watch this space for more details.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money